Booth saleswithout emails, Excel, or chaos.
Plana is an operational booth sales system for B2B trade fair organizers. Map, exhibitors, proformas, readiness - in one view. Instead of asking "where was that?" you know exactly what's next.
- Contact email
- Contact person
- Agreement approved
- Payment received
- Electricity selected
We are building Plana together with trade fair organizers
Designed for B2B event organizers in Poland
Organizing a trade fair
lives in 14 places at once.
Exhibitor Excel. Email with the contract. WhatsApp with the schedule. A second map version as PDF. Invoice in accounting. Note in Notion. Someone calls: "wait, where am I supposed to stand?"
One source of truth
for every booth.
Plana combines map, exhibitor list, and workflow into one living object. Open a booth - you see who is exhibiting, whether they paid, what is next, who is waiting on whom. No clicking through five tabs.
Map as context
Calibrate the plan in 3 clicks. Booths, aisles, zones. The map shows what is free, reserved, paid.
Exhibitors in one view
"Waiting on whom" filters. Operational notes, tags, flags. Memory across editions.
Workflow without chaos
Requested -> Review -> Accepted -> Proforma -> Paid. Every state visible, every blocker flagged.
Proformas and Tax IDs
Billing data required upfront. PLN, 23% VAT. Contract snapshot at the moment of acceptance.
Booth readiness
Per-event configurable checklists. Readiness score. You know what to close before opening day.
Exhibitor portal
Self-service: data, logo, products, documents. Exhibitors fill it in themselves - you get peace of mind.
From an empty plan
to a sold-out hall.
Upload your plan
PDF, PNG, JPG. Calibrate the scale at 3 points. Draw booths or import them.
Open applications
Public form, pick-a-booth map, or both. Exhibitors apply, you get the list.
Accept and bill
Click - accept. Contract snapshot. Proforma. Mark as Paid is blocked until payment lands.
Close out readiness
Checklists, utilities, documents. Readiness score per booth. You know what is left.
Every exhibitor,
every blocker - in one table.
The Operations view is a list of every accepted exhibitor with exactly what they are missing: company data, contract, payment. Filter by "waiting on whom", send a proforma, collect data - without ever leaving the table.
| Booth ⇅ | Exhibitor ⇅ | Contact ⇅ | Missing tasks | Status ⇅ | Payment ⇅ | Deadline ⇅ | Next action |
|---|---|---|---|---|---|---|---|
02 0/3 · 0%Main Hall | Northwind | Contact name email@… | Company dataFILL →Exhibition agreementSEND →PaymentSEND PROFORMA → | Confirmed | Not Sent | — | Collect company data →Details |
04 2/3 · 66%Main Hall | Marble | Iwo Reszka iwo@marble.studio | PaymentSEND PROFORMA → | Confirmed | Sent | Aug 20 | Awaiting wire transfer →Details |
17 2/3 · 66%Main Hall | Cobalt | Mikkel Aaro m.aaro@cobalt.co | PaymentRESEND → | Confirmed | Overdue | Jul 28 | Payment overdue · resend proforma →Details |
For teams
that sell
space.
Plana is for small and mid-sized organizers - 50 to 800 booths, 3 to 15 people on the team, 1 to 12 editions per year.
Industry trade fair organizers
Food service, beauty, medical, construction fairs.
Selling booths in Excel, last-minute changes, exhibitor questions.
Venue and event space operators
Multipurpose halls, conference centers, pop-up spaces.
Many events at once, different layouts, managing subcontractors.
Food & lifestyle event producers
Food truck festivals, family events, specialty markets.
Lots of small exhibitors, no time to handle each one manually.
After a minute: I know what is going on.
After five: I know what is missing.
After ten: I know what to do next.
Plana is Notion, not SAP. Operations over features. Map as context, not product. Every booth as a living object.
Test Plana and see how it streamlines your fair.
30 minutes, live, on your own hall plan. We will walk through the application, proforma, and booth-readiness workflow.
